The Whittier Cultural Arts Foundation has funded local arts programs in the City of Whittier for three decades. After 20 years, the longevity of the organization had begun to show. Furthermore, the old brand was failing to resonate with local contemporary and emerging artist. The rebrand aimed to celebrate the organizations past while engaging the emerging arts community.
Brand Strategy + UX + Creative Direction + Content Strategy + Visual Design
Innovative
Connecting
Informative
Support Existing Arts Programs
Integrate Emerging Artists
Simplify Membership Process
Be Local Arts Hub
Place to Contribute
Place to Belong
User Needs: Financial support for arts programs. Strategic planning for futures arts initiatives.
Photography by Roberto Chavez
